Francesca’s - DTC Assets

This collection features high-performing, direct-to-consumer digital assets where the customer’s scrolling and swiping journey is kept in mind.

I personally handle the art direction by balancing curated photography and intentional hierarchy with a thoughtful use of texture, typography, and color. This ensures the experience feels cohesive from a brand standpoint while remaining engaging when each asset stands alone. These designs are built to drive action, consistently resulting in top-performing emails that resonate with the audience and deliver measurable results.

Editorial Email Design and Layouts