I introduced Figma to the team to bridge critical process gaps, building a comprehensive design system and component library from the ground up that became the engine for a full-scale rebrand and changed how our entire team works. I navigated the team through the initial learning curve. Within one month, designers were fully integrated and collaborating in a way that significantly cut down production time and solved problems.

I love putting these kinds of functional systems in place because they do more than just ensure brand cohesion, they empower the whole team to work faster, stay inspired, and save time to focus on what’s more important.

Francesca’s