At TOMS, I led creative strategy and visual direction for high impact digital campaigns, bringing brand storytelling and business goals together in thoughtful, intentional ways. Partnering closely with DTC and cross-functional teams, I built modular email systems and scalable design frameworks, reimagining automated journeys to increase click through rates, conversions, and production speed while strengthening overall brand cohesion for a seamless customer experience.

Beyond DTC, I introduced a signature hand-drawn illustration style that redefined TOMS’ visual identity, expanding into core brand assets across retail, digital, and overall storytelling. From developing sellable products and evolving brand visuals to hand painting a mural in the office, I consistently found new ways to bring creativity to life across the business.