I had the opportunity to lead creative direction for a really diverse roster of licensed brands—everything from the worlds of Marvel, Disney, and DC to Sanrio, Harry Potter, to various K-pop groups.
I really enjoyed handling the full lifecycle of a campaign, whether I’m directing and retouching a photoshoot or designing the final digital and print assets. I loved the challenge of finding
fresh ways to tell a story within the strict guidelines of these iconic brands, ensuring every campaign hit that perfect sweet spot between the license's DNA and the Hot Topic brand.