Hi, my name is Malinda and I am
a creative based in Los Angeles, CA.
I create work that connects through a thoughtful, consumer-first approach, rooted in a deep understanding of what drives someone to take action.
Having spent 10 years at in-house brands specifically in the retail fashion and beauty industry,
I’ve gained the kind of insight that only comes from being in it for a long time. I understand
the pace and the pressure, and I use that experience to lead creative strategy for high-impact campaigns that are built to perform and meet business goals. This perspective is what drives
me to create frameworks that solve actual problems, like building modular email systems or
reimagining automated journeys. These scalable systems are my way of strengthening brand
cohesion while making things move faster and consistently increasing click-through rates and
conversions. For me, it’s all about finding that perfect balance between a genuine emotional
connection and measurable results.
My specialty is an organic, illustrative style where I use hand-drawn elements to add personality and make even the simplest messages feel fresh and engaging. You'll find a mix of strategy, systems, and playful design throughout my work.
Let’s connect!