TOMS - Trigger Emails Campaign

I led this project from start to finish, developing the overall trigger email design strategy with a consumer-first mindset. My responsibilities included concepting, designing for multi-channel communication, presenting to stakeholders,
and delivering final assets. A key focus was ensuring the collection felt deeply branded—visually aligning with our colors, mission, and values—while also building it to be timeless. By creating a flexible, templatized system,
seasonal updates could be made easily by simply swapping imagery. Throughout the process, I conducted multiple presentations, guiding stakeholders through the customer journey to ensure clarity and alignment at every stage.

In total, this project encompassed over 100 emails and dynamic banners.